Custom gift boxes are designed from the most exotic materials that are both protective and germ-free. Cardboard and E flute corrugated are most commonly used to form a sturdy and durable structure. The application of these boxes in the retail presentation matters is enormous since they can avail in various customization and personalization touches. Up-to-the-minute HD printing methodologies equipped with a wider variety of CMYK and PMS colors could be utilized to give these boxes an aesthetic touch. In addition, you can print floral themes or color schemes that complement a specific event to deliver your products a new definition and look. The brandish look can also be easily achieved by carving out additional visual elements on the packages, such as logos, taglines, slogans, etc. The add-ons in the form of die-cut windows and foil stamping can bring far better results in the elegant presentation of the gift products.
Black Friday is an excellent event for all the retail brands to make their sales reach a new maximum level. But, if you think that it is simple to do that with the products only, you are partially correct. The packaging has a significant influence on the consumers, so you can never ignore the significance of custom gift boxes. The cost of these boxes can be a significant concern for you because it is easy to get extravagant while designing them. Keeping that in mind, we have summoned up a packaging manufacturing guide that will allow you to remain within a minimal budget. Not just that, it will also serve to make your sales go higher.
Don’t use plate-based printing.
You may be planning to display your retail presents in the gift boxes. But, it is pertinent to consider the printing method used to design them. One of the best stratagems to keep the packaging prices in check and maximize your sales is not to favor plate-based printing. Several of the modern printing techniques you see in the market are plate-based such as offset and lithography. The main drawback of preferring such methods is that for each different color to print. You will need a separate plate. So, the total tooling costs incurred to you can hinder your progress in getting maximum monetary benefits.
Use some other printing methods that offer the same printing results, but do not use plates. For instance, you can have a go at digital printing. This way, you would not be incurring any additional costs for a change in the artwork.
In an attempt to save themselves a great deal, the retail brands often opt for standard boxes. They browse for the “standard gift boxes near me” just because they are easy to get. While they may prove beneficial to meet short-term packaging needs, they are not a great solution to save yourself more bucks. They take up more space on the retail aisles as well as in the shipping matters. So, you may be shipping air in most instances while using these boxes. Bearing that in your mind, always look to get customized gift boxes that match or fit perfectly according to your product dimensions. Such custom designs go a long way in cushioning the products well while also saving you additional money. They seem attractive and relatively prove more helpful in impacting clients’ buying decisions on Black Friday.
Single or two-color approach.
Printing some unique colors on the gift box packaging is central to making your retail presents look attractive. But, this can get too costly if you are using a four-color approach. Instead of going with such an approach, stick with the two-color tactic. If more colors are required to transform the exterior of your packages, you can have a go at the gradients or shades of grey. They provide a similar effect as the four-color model but prove lighter on your pocket. It is a small step but can guarantee you more product sales while spending less.
Make your void fill.
No matter how custom your gift box packaging size is, there are always some voids to fill. It requires the brands to invest in protective cushioning materials—looking at the exclusive discounts you are already offering on Black Friday. You cannot afford to get expensive with these materials. The best thing is can to recycle the used cardboard using a shredder and fill the voids. The cardboard having excellent protection capabilities serve a great deal in securing fragile presents. It also tends to reflect the improved packaging quality that pledges you to win more attention and sales.
Optimize material usage.
The usage of materials in the making of gift boxes needs to be optimized. The more the number of cardboard variants you use, the more bulky and costly the packages will be. Use a specific grade of the lightweight material and go on to form a sturdy box structure. Such a method can reveal significant cost efficiencies to your business. Also, this will help you get a handy design that goes on to convince the clients for repetitive purchases on Black Friday.
The manufacturing of custom gift boxes needs to be spot on if you are to achieve maximum sales for this Black Friday. To save yourself fully, make sure not to use plate-based printing and utilize the two-color method for designing these packages. All such steps would enhance the visual prominence of your products as well that seize customer attention.