Pay per click

Top Tips on Maximizing ROI on PPC Campaigns

Despite the rise of programmatic advertising and display ads, Google’s Adwords still rules the roost. Google accounts for 80% of search ad revenue in the US. Therefore, simply focusing only on Google’s PPC campaigns could fetch significant returns, but you must have a strategy to derive the maximum returns for that. It is simple enough to enroll for Adwords campaigns and run its course, but there is relatively more to it.

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