Pay per click

Top Tips on Maximizing ROI on PPC Campaigns

Despite the rise of programmatic advertising and display ads, Google’s Adwords still rules the roost. Google accounts for 80% of search ad revenue in the US. Therefore, simply focusing only on Google’s PPC campaigns could fetch significant returns, but you must have a strategy to derive the maximum returns for that. It is simple enough to enroll for Adwords campaigns and run its course, but there is relatively more to it.

Top Tips on Maximizing ROI on PPC Campaigns Read More