How to Choose The Right Freelance Brand Designer

Graphic Designer

Choosing the most suitable freelance brand designer can be a difficult task. Here are some points to consider when choosing a graphic designer for your business.

Creativity or Selling Designs

Graphic designers are naturally creative people. It’s in their blood. But sometimes designing too creatively can get in the way of your business goals. The right graphic designer needs to understand your business and its potential customers/clients. For example, a designer may like bright colors in their designs, but if your brand is, say, computers or recruitment, that can conflict with the image you want to project of your business (such as innovation and professionalism). It’s important that your designer is creative, but focused first and foremost on your company’s brand and goals.


Marketing is most effective when customers and prospects perceive a consistent message or brand image across all sales and marketing materials: Advertising, flyers, brochures, business cards. Literally everything. Today’s most successful companies have built their valuable brands through consistency.

To achieve this consistency, it’s important to hire the same graphic designer for all sales and product marketing materials. A designer who understands your brand and business strategies will have the same goal: Transforming your brand into a recognizable and ultimately profitable business.

The Ability To Understand Your Plan Requirement

Brochure, leaflet, new company logo or product catalog: Whatever you have to design, your designer needs to understand your needs in order to design something that will help you achieve your goals as efficiently as possible. For example, is the goal of your new brochure to attract more customers to your store? If so, make sure your designer understands this. The most important elements your graphic designer should include in their specifications for any design work :

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Flexibility and reliability

Unlike design agencies that can take up to 12 weeks to produce an ad, an independent graphic designer offers a much faster turnaround time (about 2 business days). With this in mind, your designer should be available quickly and respond to your emails/phones within 24 hours. Reliability is of the essence.

Cost: hourly fee or retainer?

Another advantage of the freelance brand designer is low overhead costs. These savings are often passed on to the client, so you’ll pay much less for your design projects.

There are several ways to “charge.” Depending on the needs of your business, you can choose to pay a freelance brand designer by the hour or at a regular rate. For businesses with irregular demand, opt for an hourly rate for one-off projects (rates are provided based on the number of hours the designer estimates for the project).

For businesses where you create sales or marketing materials on a regular basis, negotiate a monthly rate. The monthly payment includes an agreed-upon number of hours for design work at a lower hourly rate. This often saves money in the long run by charging a lower hourly rate for regular work.

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