Why interactive content is the future of marketing

People like to follow brands and companies they like on social media. This allows them to get the latest updates and news. However, a study shows that 68% of social media users ignore the brands they follow. This means that it doesn’t matter if they like you or not. What matters is the type of content you produce.

You need to create something new to capture their attention and keep it. That’s why we call interactive content the future of marketing. It does all that and more.

Find out what it is and why it’s your future too below:

What is interactive content?

  • Most of the content we see on the internet is 360 video, images, and text. With these types of content, the audience has nothing to do but read or watch them.
  • Interactive content, on the other hand, requires audience participation. As such, they are much more engaging, entertaining, and educational.
  • They add more value to the content because they create a two-way dialogue. Users can personalize their experience from start to finish.
  • Interactive content is successful when the user engages with it, participates in it, enjoys it, and gets value from it without feeling targeted. Audiences hate blatant ads, but they don’t mind value-added content.
  • As a result, aggressive CTAs, solicitations, and the like have no place in interactive content. As with traditional content types, it’s all about the audience. Put them first, and your goals will follow.

Examples of interactive content

That said, here are some examples of interactive content to give you an idea of what you can do.

1. Quizzes

Quizzes are perhaps the most popular form of interactive content to date. They’re fun to make and do, and everyone likes to know where their answers will take them.

Quizzes can be about any topic. For example, the media website Buzzfeed offers quizzes on where to go on your next trip or whether you are an introvert or extrovert. Some of their quizzes even promise to guess your birth month based on your answers. Some quizzes come with scores or a grade at the end, which gets everyone in a competitive mood. You can do just about anything with a quiz.

2. Calculators

Interactive content, on the other hand, can be as simple as a calculator. It can be used to calculate the interest on a loan, the volume of a cube, the return on investment, etc. Users provide the data, and the calculator does the calculations to produce the results. It’s simple, but it’s effective. When people use your tool, you get involved in their decision-making process.

3. Assessments

Assessments differ from questionnaires in that they have a purpose. They are used to assess the needs of the audience so that the company can meet those needs. For example, banks may allow customers to assess for themselves whether they are qualified for a loan. All they have to do is answer a series of questions. Based on the answers, they will know if they are qualified or not.

4. Surveys and polls

Polls and surveys are also different from questionnaires and evaluations. They are designed to collect data, regardless of your purpose.

In addition to providing you with data, surveys and polls allow your audience to get involved. They will feel valued and heard; it’s a way for them to give you their unbiased opinion.

In case you were wondering, a survey has one question with several options. A survey has several questions and can result in different types of responses.

5. Infographics

Infographics are already a very effective tool for user engagement, website traffic, social media sharing, and more. But you can take it a step further by making them interactive. How? In some examples, a brand can make infographics interactive by “hiding” information. Users have to hover over a certain area to get a pop-up window containing that information.

It’s pretty simple to do, but it allows for reader participation. This alone makes people feel more connected to your brand.

6. 360-degree photos and videos

360-degree photos and videos are a fun way to keep users engaged. Of course, it’s impossible to show this type of media from all angles unless you have multiple screens. Users then have to move the screen from left to right to see what’s going on.

These videos are also a good way for the audience to become part of the scene. This is why they are popular in the real estate industry. Real estate agents use 360-degree videos to showcase a home on the internet.

7. Email:

There is a way to make email interactive. Email already has an advantage in that it allows you to communicate with the recipient one-on-one. Making it interactive enhances that advantage.

You can set up polls, use the hover function, etc. in the body of your message. We’ll be happy to help you do it! Don’t hesitate to trust the experts who can ensure the highest quality interactive content to boost your marketing efforts. Contact us today and let’s talk about improving your strategies with effective interactive content!

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