Knowing what sports communication is and how it is projected is crucial to understand its dynamics. You want to know more? Keep reading this article.
What is sports communication and how to become a journalist
Sports communication encompasses all the techniques focused on transmitting information about the sector from a sender to a receiver. This communication can be live or deferred, depending on the context.
It should be noted that, technically,
it is possible to communicate about any sport. Now, we must not forget that, in Spain, football has become the main reference. There are several formats thanks to the development of new technologies. It should be noted that sports communication has some peculiarities, such as the emphasis on emotional aspects and, depending on preferences, a greater partiality of the communicators. Unlike political or general journalism, soccer almost always takes sides with a team or athlete.
Communication of a live event
The communication of a live sporting event is the live broadcast of it. It is possible to broadcast on radio, television, streaming or messages on social networks. Broadcasters need to have a series of means to facilitate the work, from announcers and photographers, to filmmakers and cameras. Today, broadcasts can be international thanks to the power of social networks and television. That aspect has caused some of the broadcasting paradigms to change.
It is evident that the qualities that must be had are different depending on the medium used. Broadcasting on audio or television requires an emotion that conveys what is happening and hooks the audience. On the other hand, a broadcast on Twitter or through a written online medium has to be, above all, clear and concise.
Knowing who you are addressing, how you are addressing it,
and when is therefore of paramount importance. It is not surprising, then, that academic training in sports journalism insists on these issues.
Informative communication and opinion
Opinion communication is one that informs about events that are going to take place or have taken place. The main distinguishing element is that the opinion is more focused on analysis. In Spain, the main means of opinion have been the press, the radio and, in recent years, television and the Internet. These programs have a more definite trend, as a general rule. The objective is usually to broadcast and communicate, but from a certain point of view.