This debate is running for a very long time and the digital marketing experts have their own set of principles to describe organic vs paid search. There can be some experts claiming in the favor of organic search however, some prefer paid search. Let’s deep dive into the topic to understand the facts and analyze which strategy will work in the near future.
Organic Search
Organic search is a term used for traffic that is acquired free of cost by search engines and social media platforms. Visitors that are fascinated by your content by natural means. Organic search is the most preferred mean of getting thousands of visitors daily onto your site. It is extremely significant for a start-up to get early leads and sales generation so the front end of the business looks circulating and rising.
Modes of Organic Search
Below are the most favorable modes of organic or free search traffic.
· SEO
SEO is a powerful technique for getting free visitors from search engines. By improving the content and website’s structure by using targeted keywords a business can grow organically. We have also discussed SEO in detail in the previous article.
· Blogging
Blogging is another mode of getting leads by writing about your product or service. Blog help a business to aware their customers of the advantages of products and services. It creates a feeling of trust and boosts the engagement of the users to your site. There are over 3 billion blog readers worldwide which make blogging a great strategy to generate sales or to grow brand value.
· Social Media
Social media platforms are the most fun way of getting traffic for free. Facebook, Instagram, Twitter, linked in, YouTube, and Tiktok are the social giants having a humongous amount of active audiences. By using smart copywriting techniques marketers can shift the audience from these platforms to their website.
Paid Search/Marketing
Paid marketing is rapid, it can take up to 6 months or more for a website to rank for organic traffic. Moreover, the ROI of organic search is slow on the other hand paid marketing creates a swift impact on marketing campaigns. It can exponentially grow the brand awareness resulting in more conversion rate and leaving a large number of leads that can help generate sales in the future.
Paid Traffic enables you to start quickly, which is awesome; however, a bigger benefit is that it will allow you to scale when things go perfect. If you test a campaign with a small audience and find that the conversion rate is more than fine and you can make a profit, then you can pay for more visitors and benefit from higher volumes of visitors buying your offer.
Modes of Paid Search/Traffic
There can be different strategies of paid marketing, after the research and analysis of the business and its potential customer a digital marketing expert can run a campaign on a specific platform. Following are the mediums where a business can advertise and sell.
· Search Engine Marketing (SEM)
It is a method of buying website traffic by showing higher search results. Search engines allow a website to show up against a search query by taking a small amount of money.
- Pay Per Click (PPC) Ads
As the name suggests the advertiser has to pay every time when the ad gets clicked. It is a process of running your ad over websites while setting up a fixed budget and acquiring customers.
· Social Media Campaigns
This type of marketing is very cheap and cost-effective when creating brand awareness as well as reaching new customers. A marketer can target a specific group of people based on location, interests, and other factors. Facebook, Instagram, Reddit, and Youtube are the main means of social media marketing.
Conclusion
As a digital marketing agency, we recommend you organic search if you’re a small or medium business. It will sustain your business for a healthy period of time. As soon as you feel growth in your profits go for the paid campaign to upscale your growth exponentially.
