Facebook organic reach is a little bit down. In the past, posting a link on your Facebook Page could drive hundreds of clicks. But Not any more. The average Facebook post will reach just over 10 percent of your followers.
But reaching that massive audience is harder than ever before so what we’ll go to cover in this article. Let’s get started. Facebook Page Marketing Expert going to tell organic reach of Facebook.
What Exactly Is known as Organic Reach On Facebook
Organic reach is the number of people who see your content without paid distribution means your content is going to directly in their feed. It includes people who are shown your posts in their own feed or because their friends have interacted with you (engagement).
Why Facebook Organic Reach Is Decrease
There are two major reasons Facebook organic reach continues to reduce:
- More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 6 Lac’s comment & 4 Lacs status are posted on Facebook.
- Personalized news feeds: Facebook provides the most relevant content to each audience. To increase engagement and optimize user experience, content is tailored to each user’s individual interests depend on whether see the first option or not.
Understanding Facebook’s News Feed Algorithm 2021
Facebook Algorithm got changed drastically in recent years. Here Facebook Page Marketing Expert says that reactions and the “Why am I seeing this post” which come as a new algorithm feature has changed how Facebook decides what posts to show users.
Facebook decide which posts show in a user’s News Feed depend on hundreds of thousands of factors.
Who you interact with people, the type of media, and the popularity of your post are all used as ranking signals According to Facebook Page Marketing Expert, Facebook now prioritizes posts that spark “meaningful interactions” and posts from your friends.
There are detailed data points that come into play:
- How recently the post has been published
- The number of likes, comments, and shares on the post.
- Past user interaction with the same post type.
- How useful the post is
The lists goes on however these variables give us enough something worth.
1. Don’t Just Promote Products and Services
Facebook is based on interest of audience, not intent. Not every update you send out on your Facebook Business Page should be promotional. Rather, 80% of your updates should be social and 20% of promotional. Otherwise, users won’t hesitate in clicking the unlike button of your page (it’s just a click away).
Instead, use Facebook to build a community or group of audience. Add value and start interacting with your audience. It’s best to know your posts to include different types of content:
- Brand posts
- Power building posts
- Personal posts
2. Don’t Try to Cheat the Facebook Environment
Buying 1000 likes for $10. Using Fake Pannel. Bombarding your fans with poor-quality updates in an hour. It’s only a waste of time and money.
Facebook seriously crackdown the spammer and the main thing all the buy likes are bots. Stick with the Facebook algorithm and stay in their good graces. Not only that, these manipulative designing tactics add no real value to your Facebook business. In fact, they’re going to hurt you. Read it for Facebook marketing:
Facebook Marketing A Comprehensive guide for beginners
Facebook Page Marketing Expert rated Quality Zone Infotech 5 out of 5 which helps you to reach organic growth of your page.
Strategies to Boost Facebook Organic Reach
1. Build Your Presence and Authority
I know what you’re thinking. If organic reach is decreasing as the size of your audience is increasing, where is the value in growing your presence?
Well, there are still several benefits of having a large presence of people.
Growing your presence is not about increasing your Facebook page likes. The number of likes your page has gives no indication of how your content will perform ( let your content speaks the things ) What matters is that you build enough authority to maintain your audience to action. This means that they will engage with your content more favourably.
2. Drive Facebook Organic Reach By Publishing Evergreen Content
Too many Facebook people aren’t strategic with their social media content. Whatever your goals are for your Facebook page – be it to generate revenue or drive traffic for it – evergreen content is the most powerful tool at your step.
New fresh content isn’t just Google’s ranking factor. The time of a post in Facebook News Feed is also dependent on regency. If you publish timeless content, then it will be useful for your community for longer periods. They’ll keep engaging with your content.
3. Create a Facebook Group for Your Most Engaged Members
Facebook is about building a group of people. A tight group is the closest you can get to it on social media. A whopping 350 billion use Facebook groups.
You’ve got two community options:
- Start your own group
- Join a highly engaged and relevant group that serves your business goals
We’ll focus on number 1, as it is the best addition to your Facebook Page Promotion India.
4. Post When Your Competitors Are Sleeping
Facebook Page Marketing Expert telling about the each day of the week:
- Saturday and Sunday at 12–1 PM
- Thursday and Friday at 1–4 PM
- Wednesday at 3 PM
For the most shares and click throughs, they’ve cited 12 PM, 3 PM, and 9 AM as the optimal times.
5. Post the Content Your Users Like
My recommendation is to post all types of updates that add value to your fans, be it links, images, polls, Facebook Lives, Facebook Stories, or even Facebook Watch videos.
Don’t stick with one content form into another content just because a certain type of post is (currently) performing better on Facebook. Just like Facebook updates its algorithm regularly.
Nowadays Facebook is a brilliant marketing tool. There’s no doubt about it. The number of Facebook businesses that actively use the platform continues to increase by millions of millions, year over year.