You might be using LinkedIn, however, are you using LinkedIn management best practices to maximize the effectiveness of the networking platform for your business?
In this guide we will give you 5 tips on how to make LinkedIn work for your business… let’s get going!
1. Start with a company page
Be sure you have a company page in addition to your personal professional page. A company page is a great way to showcase your business products and services, as well as an essential recruiting tool for top candidates worldwide.
Add your logo, post job openings, do Linkedin marketing and utilize visuals to make your page stand out from the competition. By doing these simple tasks you can increase the traffic to your page and boost its visibility on LinkedIn.
2. Enjoy the power of groups
LinkedIn allows you to join up to 50 groups. By joining a number of strategic groups, you are able to connect with like-minded individuals who can provide you with industry insights and connections to the right people from potential business partners to valuable employees.
When you take the time to be active in a group, it provides you with invaluable exposure to industry professionals, influencers, and clients. If you share value-added content, you will experience even greater exposure.
You can also watch this video to learn more about LinkedIn Groups.
3. Provide value-added content
Content is a huge player in this! In fact, it is one of the most powerful tools. Provide value-added content customized for your target audience.
We recommended to post status updates daily, however just a few posts a week can help to build your audience and increase visibility. You might choose to post interesting links to disruptive articles, industry websites, or backlinks to your blog.
You might also post thought-provoking topics and ask other professionals to post their feedback on the subject.
The best time of day to post is in the morning for most businesses when people are just getting to their workstations and checking their social accounts.
Linkedin also allows you to publish full length articles which are great way to build trust with your audience and send traffic to your website/blog.
To take advantage of this great tool do the following: On your personal profile click “Write Article”
It will open a dedicated article publishing tool where you can start writing your content, add images, videos and links.
After you are done writing the content, make sure to click “share” to share it on your Linkedin Profile or better yet tweet on Twitter. Make this tool work for you!
4. Examine profile views and make new connections
A great way to make new connection is to examine the profiles of individuals who view your profile page.
LinkedIn will send you notifications about new views. You can then click on their pages and send a connection invitation. Be sure to personalize the invitation.
This type of digital networking can provide you with new clients, new business partners, and greater visibility. And, it will create an entire new group of 2nd tier connections that could prove priceless for future networking.
The more connections you make, the greater your chance at long-term opportunities.
5. Make endorsements
Often times, when you endorse someone on their page, they will endorse you in return. Endorsements are basically your online reputation.
The more endorsements you have, the more trust individuals and businesses will place in your skills and business acumen.
Digital endorsements are the new written recommendations. Endorsements only take people a few seconds to complete which will increase the likelihood for someone to do so over a written recommendation. And, these endorsements are significantly influential on your personal brand which is a direct reflection on your business.
We hope this article was a great help when optimizing your Linkedin profile and making it work for your business!
Please share your thoughts in the comments.
Emin is a Linkedin Marketing Specialist at Mellbe, a Los Angeles-based Social Media Marketing agency.