If you want your website to get noticed in local searches, you should consider hiring a local SEO expert. Local SEO Today offers affordable local SEO services, digital marketing solutions, and beautiful custom website designs. The company specializes in working with small businesses around the world. Its professional team has over twelve years of experience in the digital marketing industry and knows how to create user-friendly websites that attract new customers.
Getting started with local SEO
Local SEO is a key factor in bringing your business to the attention of local visitors. It can land your business on tourists’ itineraries and help you establish a strong online presence. To get started, focus on one keyword per page and make sure to include it in the title tag and meta description of each page. Also, claim your business listings.
Keyword research is the foundation for local SEO. It involves identifying the most relevant search terms that people use to find businesses in their local area. For example, if someone searches for a local restaurant, they will be presented with results based on where they are located.
Benefits of local SEO
LocalSEOToday strategies are a great way to improve search engine rankings. It can also boost lead generation efforts. Local search statistics show that mobile search is on the rise, and many consumers now search for products and services using mobile devices. This means that it is important for small businesses to implement local SEO strategies in order to achieve the top rankings on mobile search results.
Local SEO strategies can also help businesses improve customer satisfaction. Consumers often read reviews about businesses and want to know if the company responded to their comments positively. If a company has received lots of positive reviews, potential customers will have an easier time choosing them. In addition, local SEO can also help business owners create a social media presence and attract a decent following.
Getting backlinks from local sites
Getting backlinks from local sites is an excellent way to improve your website’s page authority, domain authority, and trust score. Most communities have local organizations, state sites, and chapters. When you join an organization or sponsor an event, you can include a link to your website in your member profile. You may also find yourself linked to local news or publications.
You can also create a local calendar, which summarizes events in your area. For example, you can include the premiere dates of local movies. By reaching out to local news websites and other influential people, you can gain backlinks and increased traffic to your website.
Getting reviews from local sites
Getting reviews from local sites is an excellent way to improve your local SEO strategy. Not only do they build credibility and trust with potential customers, but they also provide fresh and updated content for your website. Consumers also look at reviews to determine whether or not a business is worth trying. And more than 80 percent of consumers will travel further or spend more if a business is highly rated.
Google’s ranking algorithm gives prominence to businesses with a high number of local reviews. While Google Maps didn’t feature reviews when it first launched, they’ve been a staple of the site for over a decade. Moreover, consumer survey data by BrightLocal shows that over 90% of consumers rely on reviews to evaluate local businesses, with 84% of them believing reviews as much as personal recommendations. Consequently, local SEO campaigns that have many positive reviews will have higher rankings on Google.
Creating authoritative content
Creating authoritative content is a key component of local SEO. The process can be relatively straightforward. Using tools such as MarketMuse can help you get started. These tools offer a variety of functions, including keyword research and Compete. The software also provides local content suggestions based on topic clusters. The tools can also help you develop a content strategy. A lot of people try to rank for the “bottom of the funnel” terms, but forget about the “low-hanging fruit”. The first step in local SEO is to create content that is relevant to your niche.
Ensure that your content includes your NAP (name, address, phone number with area code). Google will show results based on the location of the user, so you must include your NAP in your content.