TikTok – the name instantly creates a mental picture of dancing dogs, music parodies, and bored users trying to entertain themselves during a lockdown.
If there’s a new trend, product, influencer, or joke, you can bet it’s on TikTok! And as more users sign up, it’s begun to cement the popularity and scope of the platform.
Now you’re probably thinking, ‘Yes, I’ve seen the video of the guy creeping out of his house during lockdown disguised as a tree. How does that affect my business?’
With over 1 billion users, TikTok is the channel to get noticed!
Throughout this article, we’ll try to learn about Tiktok and voiceover. We’ll figure out how to do tiktok voice over from a technical standpoint.
Some Background on Tiktok
Tiktok is a Chinese video-sharing social networking service. By October 2020, Tiktok had surpassed 2 billion downloads worldwide. In the United States alone, it has been downloaded over 130 million times. By July 2020, Tiktok had over 800 million monthly users around the world, actively interacting and using the service.
Tiktok basically carries short videos which can last for about 15 seconds to 1 minute. The videos can be about many different subjects. Some of them can be comedic but there are others which may attempt to educate on a subject. Evidently, they must be entertaining if they want to capture the attention of the users.
Many celebrities and organizations now have a robust presence on Tiktok. The NFL, for instance, announced a partnership with Tiktok on 2019, to span several years. Like the NFL, many companies, large and small, have realized the tremendous marketing opportunity that Tiktok represents. The thrust of these efforts is generally centered around the creation of an official channel, which in turn generates videos, hashtags and other marketing ideas to expand the brand and communicate what it does.
Adding Voiceover on Tiktok: The Basic Steps
When learning how to do a voiceover on Tiktok, we have to start by learning the basic procedure:
- Open Tiktok.
- Click on the ‘+’ to create a new Tiktok.
- Record a video or use a video you already have.
- In editing, click on the icon for ‘Voiceover’.
- Click on ‘Record’ and record your voiceover. Note that it’s possible to keep the original sound or not. Click on ‘Keep original sound’ and watch the checkmark disappear; this means that the original sound won’t be kept.
- Once the recording is done, press ‘Play’. Then, click on ‘Save’.
- Now consider adding effects like you would in any other Tiktok.
- Write down the description of the Tiktok and post it!
The Audience of your Tiktoks
Tiktok users are about 44% female and 56% male. Also, quite notably, users are generally on the younger side; 41% of them are aged between 16 and 24.
At first glance, these statistics would indicate that some businesses won’t profit from being on Tiktok, but there are some considerations to make. Perhaps your business/brand is not quite directed towards younger people. A robust Tiktok presence may still yield returns though.
Note that the artificial intelligence and algorithms in Tiktok will eventually help your videos find an audience. More importantly, though, a presence on Tiktok may be part of a complete media strategy; perhaps you could lose more by not being on the platform than by being there with a smaller following. Also, being on Tiktok doesn’t mean that a company has to post videos too often. A great Tiktok once every two weeks or once a month could do it.
Uses of Tiktok Voiceover
As we mentioned earlier in this article, Tiktok is a rather informal and playful platform. The best Tiktoks are usually fun and entertaining, able to capture the attention of the user. It’s vital to understand that the competition for the attention of the user is quite tough: there are great creators putting out very entertaining content.If you want to become a voice actor, you should learn how to get start in voice acting and try to do funny Voiceovers on Tiktok.
When we try to create Tiktoks for a brand, company or personal business, we’re usually aiming to use the platform for marketing. There are other times when the purpose of the Tiktoks will be to educate the users on a particular product or service. Although these aims are quite achievable, it’s useful to understand the platform and the users.
To this end, always make sure that your Tiktoks are fun. Remember to keep them pithy. The temptation to push out a lot of Tiktoks is alluring since it’s so simple to do little videos and post them. Remember though, to give it your all; shoddy Tiktoks will simply alienate the user. When learning how to do a voiceover on Tiktok, making it entertaining is perhaps the number one priority.
Once you build an audience, in the way of followers, you can begin to post content that may be a bit more informative and less glitzy. In the meantime, though, attempt to make a splash in the platform with top-notch attention-grabbing Tiktoks.
Thank you for your reading. Good Luck!