Explanation SEO Audit in 18 Steps

SEO Audit

The SEO audit is a plan to check how good your current web connection is. SEO audit is the first step in the future that will benefit you. SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Possibly offsite difficulty
  • User experience issues
  • Content differences and opportunities
  • Competitive marketplace insights

An audit is a standard procedure that must be done forever – in other words, It’s  to check the health of your web.

1. Benchmarking

Benchmarking is a process of measuring the performance of company products, services, or processes against those of another business considered to be the best in the industry, so you can say that so best in class.

The purpose of benchmarking is to make internal opportunities for our web. Benchmarking is an agent for estimating and weighing accomplishment to produce continuous enhancement. It is part of a total quality management process and includes the following key elements:

Focuses on processes rather than outcomes Promotes information sharing; and Indicates a readiness to replace and a wish to fulfill best methods. Benchmarking may be the solution. Benchmarking in business is a step of analysis most expert industry methods against your organization’s processes to identify performance pauses and gain a competitive advantage.

2. Check For Duplicate Version Of Your Site In Google Index

You already know that there should always be real content on your web. If the content on your website is duplicate in any way. It is the worst mistake for your business. It is not uncommon to copy content online or offline without anyone’s permission, and it can be very harmful to you in the future.

Duplicate content makes your content beautiful, but Google can catch up with you and you can be fined. Another possibility that you should keep in mind is that someone else may copy the content on your web site and try to use it without your permission. A few stupid people can copy your content and use your creation without your permission. If you copy someone else’s content on your site or publish it on your site, it is duplicate content.

3. Check Your Site Index URL

The most useful way to check and verify that your site content is duplicate or real, someone else’s is not your copy. Firstly put the sentence of your content at Google, click the blue URL Details button in the URL list. The URL Details tab will slide, and then you’ll need to navigate to Duplicate Content -> URL, and you’ll see all the duplicates here.

4. Check For Manual Action

Google’s algorithm can detect poor content and delete it without permission.

To upgrade the nature of your search result, Google also scans sites where its methods and rules are not following. These problems are complex to fix with algorithms and need manual investigation by a real person, hence the term manual operation. The term belongs to disciplines imposed on a site for attacking Google’s guidelines.

There is a general list of crimes that can result in a manual action. Here are some common ones:

Pure Spam: Otherwise known as “black hat” SEO, it involves strategies such as automated content, cloaking, scraping, and other malicious methods.

Thin content is without any additional cost: This intervention occurs when the content of the website consists of minimum pages that do not provide high value to users.

Structural data issues: You may be penalized for interfering when a website uses structured data in a way that is outside Google’s guidelines.

5. Check Your Site Speed

Website speed, or website performance, refers to how fast a browser can load fully functional web pages from a particular site. Sites that are slow to load in the browser may remove users.

Conversely, fast-loading sites will generally receive more traffic and be useful in the future. If you want to check how fast your website is, here are some methods you can use to test and analyses website performance.

  • Analysis
  • Heat mapping
  • Speed ​​test
  • Readable test
  • Usability test
  • A / B split testing
  • Mobile website test
  • SEO reports

6. Check That Your Site Uses HTTPS

Check if your website is using HTTPS, a secure way to send/receive data over the Internet. The use of HTTPS indicates that a more slick method/authentication cover was adding among the client and the server. HTTPS should be used by any site that collects data, for example, credit card information

Google is generating appropriate use of HTTPS as part of its positive rankings. View website URL If it begins with “https” instead of”HTTP” it indicates that the site is secure using the TLS / SSL certificate (used for security in HTTPS). The TLS certificate defends all of your data as it runs from your browser to the web server.

7. Check For Mobile Friendliness Issues

If you are not aware of whether your website is mobile-friendly or not, then it is not a good thing. How can you check if your website is mobile friendly? Here are three easy ways.

  1. Put your website in the browser. With your mouse, hover over the right side of your browser window, and drag it to the left until you can no longer shrink your browser so that it looks like this. If your web is out of shape, the content is shaky, or your site is not up to par, this indicates that your site is not mobile-friendly and look closely.
  2. Google offers a web that lets you analyses to see if Google says it is mobile-friendly. Paste the URL of your website into the space below, then click “Analyze”In a few seconds, Google will tell you if your website is mobile-friendly. If not, Google will tell you how to fix it.
  3. There is a mobile usability test within Google Webmaster Tools that can help you better identify problems. If you do not already have your website configured in Google Webmaster Tools, it may take longer to set up and run this test.

8. Manage And Resolve Further Indexation Issues

Many different factors can cause indexing issues with search engines. We have outlined some of the most common ones below:

  1. Start with a sitemap
    Placing a sitemap on the site is SEO 101, and can be useful for Google so that they can quickly check the useful content on your web content. It is a simple method and very useful. Important – Once you have created a complete map of the website, the next step is to submit it.
  2. No follow / No index
    If a page has a no follow or meta index robot tag, it cannot be mapped. The creator of the site does not need Google to index them yet. So the no follow or no index tag is temporarily applied.
  3. robot. text
    Like the No follow / No Index meta tag, a website’s robot.txt file guides web crawlers on-page pages that they should and should not visit the website once.

This way you can get help and can save server resources in some way.

9. Understand Your Site’s Page Experience

Page Experience is a group of the matrix that examines the user experience (UX) for a page loading timing, interactivity, and visual stability. It is also the current rating signals such as Mobile Friendliness, Safe Browsing, Hypertext Transfer Protocol Safety (HTTPS), and Interference Anxiety Guidelines.

So, if Google thinks that, In the future, it will do a good analysis, then it may not be able to rank your pages so high. According to Net Market Share, your website’s total traffic of 75% comes from google. Although Google has not further explained the specific weight of this particular update.

10. Audit Your Own Page SEO

The first step in working with a new SEO client is to create an SEO audit report. SEO audits help you create a roadmap of the current state of the client’s site. You can see where the client is succeeding, failing, and making mistakes.

And in the process, you may find the client may encounter relief contains the details of the problems and how to solve them. When you start your next project, use this SEO audit template to create a useful report that can build trust.

11. Fix Your Broken Internal Links

If you have a website, you have certainly put a lot of time and effort into making it a success. But later, it is not lucky if your links are not working or all your hard work can be wasted. Broken links to your website can be harmful in two ways. They made for a bad user experience.

So, that you can take advantage of it in the future when the user clicks on the links and reaches 404  then likely they will not be at the top of your website again. To avoid further damage, you should quickly identify broken links.

12. Clean Up Your Sitemap

Sitemap refers to the list of URLs on your site. They help create sites and make site navigation easier.  As a result, you’ll want to create as many pages as possible on your site. So why do you have to remove pages from your sitemap?

There are 2 types of sites: XML and HTML. An XML sitemap is technically a list of URLs for your web pages that alert Google and other search engines to the content on your site. We all know the time when your website reaches this abnormal gathering of pages. The time you will understand that your menu has too many pages. And we also know what an effort it is to brush up that mixture.

13. Check Your Redirects

Redirect Spy is a free URL re-director checker. Open the Internet Explorer browser on the host computer and enter the URL you selected for redirection. Repeat this process for each URL you want to test.

14. Check your Toxic Links

Use the Google Drive tool. Google needs to be alerted to these harmful links so that Google can catch them when they check your website. You should try your best to remove unnatural links pointing to your site.

15. Find And Fix Duplicate Content Issues

The rel=canonical tag. In most cases, the rel=canonical tag is the best way to transfer SEO juice from a duplicate page to another page.301 redirect. Sometimes, you do not want the duplicate of your web page to stick around. Set passive parameters in Google Search Console.

16. Identify Thin Content Pages

In the world of online marketing, thin material is bad. It can hurt your search engine optimization (SEO), and it can also prevent you from coming to potential customers. The easiest way to identify the thin material (and where you want to start) is:

Use the SEO crawler to find pages with the least number of words. Use of SEO for a crawler to find a material that could potentially cause internal duplicate content. See those back-links. Check whether your content is stolen.

17. Check For An Orphan Page

What is an Orphan Page?

The orphan page will have a page on your site that you will not be linked to all pages on the web site later pardoned any time problem diagnosis of the site architecture must find Orphan pages. Why? Checking orphan pages can highlight areas of the site that has no internal links, which resulted in a poor distribution of link equity on these pages and will damage the user experience.

18. Compare Your Content To Top Ranking Pages & Analyses Your Search Intent

Compare your biggest rival your site is useful for several reasons. First, it helps you to find the lost opportunities. It indicates a change in your business helps. You stay ahead of the curve. It also gives you a quality development goal.

How to determine the intent of the search keyword

Step 1: Check the SERPs. Although you may not directly know the intent behind an appropriate word or phrase, the Google search algorithm typically does.

Step 2: Use Google ads to prepare their business plan range.

Step 3: Analyses your reviews.

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